Corporate blogs have been launched in recent years. There are many considerations an organization needs to consider as the use of social media tools on behalf of the company. Companies like General Motors, Microsoft and Sun Microsystems have recognized the effects and importance of blogging and are now using them as a way to communicate with their customers and employees. Blogging, which started off as a forum for teenagers to express themselves, has now become very popular among businesses of all sizes.
A corporate blog helps the organization fulfill a business and also used for internal communication. They promote the sharing of information of work-related matters. Since blogs can be easily updated, they are used as a part of newsletters or company Intranets. This helps employees to keep themselves informed on all the current happenings in the organization. Blogs also allow employees to display their expertise on a particular topic, thereby becoming a recognized industry or subject "expert".
Companies can communicate with clients, employees, the media, prospective employees or customers through blogging. Corporate organizations can even conduct their public relations activities through blogging by posting press releases and updates about new company products and services on the blog. Through blogging, an organization can build its relationship with its customers and promote their products at the same time.
Corporate blogs with recently added listing like Coca-Cola Conversations authored by Phil Mooney, the historian/archivist for The Coca-Cola Company for the last 30 years.
Blogging encourages communication and allows businesses to more easily reach their customers. If used properly, corporate blogging enhances customer loyalty, and in turn can make your business more successful.
1 comments:
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