Corporate Blogging: A new marketing communication tool for companies

Corporate blogging is another communications and marketing channel. However, unlike a press release, advertisement in a magazine or a listing in the Yellow Pages, corporate blogs are two-way communications. Corporate blogging is a relatively new idea, and the judge is still out on whether it entrust succeed. This delicate marketing mechanism may be the beginning of a new genial of advertising strategy, or it may fizzle out in a matter of months.
Many companies are looking for ways to capitalize on the blogging trend, and many of these corporations keep determined that a great way to ride the blogging wave is to keep a blog on their corporate website. These blogs are often created to appeal to the demographic that the company needs to court, and the content may have quite a lot to do with the activities of the corporation, or it may have very little to do with the company itself. Often, a corporate blog will focus on the kinds of content likely to attract the desired surfers, even if that content is not related to the product or service that the company provides.
A blog is a straightforward and now widely adopted method of posting a reverse chronological diary on the Internet. Here's a list of some of the best and most popular blogs:
* Boing Boing--A directory of wonderful things
* Gizmodo--Reviews and charts the latest gadget trends
* MobileWhack--Energetic discussions of mobile technology
* Megnut--Evolving communication through blogging since 1999

There are some advantages and disadvantages of the corporate blogging.
Advantages:
Build rapport with customer or friends. If publish a corporate blog, the company are giving their customer a channel to interact and get to know about their product, competitor and etc that they are familiar and comfortable with.
Provide feedback and suggestions from key constituents. Corporate blogging gives insights to what people are saying about our products, brand, and competitors. These insights come in the forms of comments on the blog or commentary and discussions that take place on other blogs.

Disadvantages
There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors
There are plenty of areas of business where people are judged on their knowledge, and the competitive edge - and thus the safety of everyone's jobs - is the thickness of a single good idea.
Time consume and expensive.

Corporate blogs are a new, powerful marketing communications tool for any organization. It doesn’t matter what kind of organization you are: small or large, SMEs or corporates, for-profit or non profit.