An example of an E-commerce success and its causes

According to my research, there are 68-80% of e-commerce business fails with in the initial five years of their existence. These are because it generating a variety of activities, not enough profit to maintain the company. Another reason is the inability to clearly understand the market demand and the needs of the customer and their buying habits is another reason for failure. On the other hand, the pricing strategy is a very important aspect that either leads such company to failure or success in e-commerce. Therefore, in order to avoid failure in e-commerce, the aspects I’m mention above should be avoid and probably control.

Dell is one of the good examples of success in e-commerce.

Dell is one of the world’s top providers of computer products and services to businesses and consumers via online. Due to its efficient supply chain management, Dell is capable of shipping a PC within 24 hours of receiving an order. During rapid expansion of internet, Dell was quick to set up the e-commerce processes that would enable it to also sell directly online to customers. Selling online allows the whole process to be automated and more efficient.

There is full product information provided in online that help the consumers to make decision. They can simply follow the easy and automatic instructions and also customize the computer you want. Besides of that, it also gives variety of options on the method of payment. Once manufactured, it only takes three or four days for delivery. All of the systems relating to the sale are done through e-commerce: order placement, order tracking, payment processing, inspection, testing and delivery.

Dell’s approach to e-commerce creates the benefits of face-to-face contact between the buyer and the seller. This ensures that staff can be focused on delivering the quality product and providing excellent customer service and support. Customers can create and view their service records online. This includes product support, shipment and delivery dates. Each purchase comes with a service tag code, which can track the model bought and its service requirements. This allows Dell customer service representatives to quickly and efficiently handle requests. This level of 24 hour customer service and fast response time helps Dell build strong customer relations. The website is also used as a communication tool for news, press releases and general information to help customers, employees, the media and prospective employees find out more about the company.

If you interested to ratify the successful of Dell in e-commerce, you can surf to http://www.dell.com/.